Located on Lithuania's Baltic coast, Palanga is the country's most popular seaside resort and one of its best-known summer destinations. Stretching along a wide sandy coastline surrounded by pine forests and dunes, the city combines traditional resort charm, natural beauty, and a lively cultural atmosphere.

Palanga developed as a resort in the 19th century and became an important destination for Lithuania's cultural and social life. Its most famous landmark is the elegant Palanga Amber Museum, housed in the former Tiškevičiai Palace and surrounded by the beautiful Birutė Park. The museum traces the history of amber, one of the most important symbols of the Baltic region.

The city's long sandy beach and famous Palanga Pier are at the heart of its resort identity. The pier extends into the Baltic Sea and is particularly atmospheric at sunset, while the surrounding coastline offers opportunities for swimming, cycling, and long walks through the dunes and pine forests.

Palanga also has a strong cultural life, especially during the summer months. Concerts, festivals, exhibitions, and theatrical performances take place throughout the city, with historic estates, churches, parks, and outdoor spaces providing atmospheric settings for cultural events. The resort is particularly associated with classical music through the Palanga Concert Hall and a variety of summer concert programmes.

The city's architectural character reflects its history as a fashionable Baltic resort. Wooden villas, historic spa buildings, and landscaped gardens stand alongside modern hotels, restaurants, and cafés. J. Basanavičiaus Street, the main pedestrian promenade, is the centre of the city's summer activity and leads toward the sea.

Beyond Palanga itself, the surrounding coastline provides access to the unique landscapes of the Lithuanian Seaside Regional Park, with forests, dunes, cliffs, and quiet coastal paths offering a peaceful contrast to the lively resort centre.

With its golden beaches, fragrant pine forests, Baltic sunsets, and vibrant summer cultural life, Palanga is a charming seaside destination where Lithuanian heritage and relaxed coastal atmosphere come together.